An interactive exhibit development brief should describe the explanation you want a visitor to understand and the production work required to deliver it. “A touchscreen about our products” leaves important choices unresolved: the content structure, assets, hardware, languages, update process and testing expectations. Defining those choices helps suppliers prepare comparable proposals.

Start with one visitor task

Describe who uses the exhibit, what they should learn and what they can do in one visit. For a technical product, that could mean exploring an application, comparing approved characteristics or following a process. The right interaction follows the explanation; it does not start with an assumed technology.

State whether the experience is hosted, self-guided or used both ways. Include group size assumptions and the place of the exhibit in the visitor route. Review the Smart Living reference for the relationship between physical displays and digital explanation, while keeping any proposed software functionality specific to your own brief.

List the assets and approvals you can provide

Inventory product information, approved claims, CAD models, photographs, films and brand assets. For each, record its format, available language, owner and approval status. A supplied model may still need preparation, and a marketing presentation may need a different structure for use on a display.

Identify the subject specialist who approves technical explanations. For subjects such as semiconductor materials, shown in the AAMI exhibition reference, accurate terminology and approved source material matter as much as visual treatment. Set review points before detailed animation or software production.

Specify the experience and its boundaries

Brief itemDecision to record
NavigationStart screen, main topics, route back and behaviour when left idle.
Content scopeProducts, scenes, animations, languages and material supplied by the client.
Target environmentDisplay format, input method, device, mounting and available connectivity.
Data and updatesWhether content is fixed, editable or connected to another source; who maintains it.
Deliverables and rightsFinal application, media files, agreed editable materials, licences and documentation.

Distinguish content production from software development

Ask the supplier to separate scripts, visual design, animation, interface design, application development and integration where these form part of the proposal. Identify work that is not included, such as creating missing source models or adapting the application for another device.

If updates are required after opening, describe a realistic example: changing a product image, adding a language or introducing another product family. Ask which changes the operating team can make and which need production or development work. An application described as editable should explain what can actually be edited.

Review a prototype before expanding production

Select a representative user path and agree what an early prototype should demonstrate. It can establish navigation, content depth and interaction behaviour before all topics are produced. Record feedback in one place and distinguish corrections to the agreed brief from new scope.

For final review, use the agreed target hardware and installed conditions where relevant. Check the defined user paths, language changes, content accuracy, idle behaviour and restart arrangements. Agree the acceptance record and outstanding-issue process for this particular application.

Prepare an interactive exhibit production enquiry

  • Visitor objective and the topic to be explained.
  • Approximate topic, scene or product list, with languages.
  • Available assets and the people approving them.
  • Known display, device and installation conditions.
  • Expected update process and desired handover materials.
  • Project city, design stage and intended opening window.

Discuss your interactive exhibit brief with DASHI DIGITAL. Our multimedia and interactive service can be considered as a defined production package or alongside a wider showroom project. If equipment and control are also required, include the questions in the AV integration RFQ guide.

Before your first discussion

Helpful Information
to Have Ready.

These details help us prepare a more focused discussion.

  • Location (city / venue if known)
  • Plans (if available)
  • Audience (target visitors)
  • Design stage
  • Target opening window
  • Budget range (if available)

The final scope and programme depend on your project and site conditions.